Ottawa-based Ethical Capital Partners (ECP) announced Thursday it had acquired Pornhub, formerly based in Montreal, via its parent company MindGeek, which owns an array of adult websites including YouPorn, Men.com, and Trans Angels. The financial terms of the deal were not disclosed.
According to its website, ECP is dedicated to "unlocking value through ethics-first investing" in "industries that require principled ethical leadership." Like most generically named investment firms, ECP boasts that its "strength is rooted in our diverse backgrounds." In a statement announcing the acquisition, founding partner Fady Mansour praised MindGeek as an "ethically driven" and "dynamic tech brand that is built upon a foundation of trust, safety, and compliance."
