Miller Lite responded to online controversy over an advertisement claiming that women are the “founding mothers” of beer by instructing customers to “appreciate the humor” in the campaign.
The beer brand’s advertisement, which was initially published in March but resurfaced online in recent days, blasted the industry’s past marketing campaigns which revolved around objectifying bikini-clad models, instead promising to donate fertilizer so that female brewers could grow hops, the flowers used as a bittering and stability agent in beer.
Criticism over the advertisement comes weeks after Bud Light faced backlash for sending a custom beer can to self-described transgender social media influencer Dylan Mulvaney.
