Nationwide sales of Bud Light crashed 23.3 percent during the week of April 29 compared to the same week last year. The previous week’s sales had declined 23.6 percent.
Anheuser-Bush is facing something MUCH worse than a boycott (more on this below), and it’s affecting the beleaguered company’s other brands.
Budweiser is down 9.7 percent, Michelob Ultra’s down 2.9 percent, and Natural Light is down 2.5 percent. Those numbers have improved slightly over the previous week.
Bump Williams, chief executive of Bump Williams Consulting, the outfit that tracks these numbers, told the New York Post: “This seems to be where the brand’s weekly declines have started to settle, falling in that -20% range over the past few weeks.”
