The Biggest Loser In The 2024 GOP Primary Is Corporate Media

It’s far too early to know who will come out on top in the unfolding Republican presidential primary, but if recent events are any indication, the corporate media will be its biggest loser.

Technological stutters notwithstanding, Florida Gov. Ron DeSantis’ presidential announcement in a live Twitter spaces event with Elon Musk and David Sacks on Wednesday night offered one glimpse of how candidates can reach audiences in a post-cable world.

Without the gatekeeping of media activists, DeSantis had the chance to tell Americans his unfiltered opinions about issues such as the border crisis, woke corporatism, the threat of cancellation (financial or otherwise) to conservatives, digital currencies, and bureaucratic overreach.

Media ENG Cameras by Matt C is licensed under Unsplash

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