It’s Working: U.S. Companies Cutting Talk Of Woke Initiatives After Backlash

Following backlash from consumers fed up with their focus on woke initiatives, executives at U.S. companies have cut their mentions of ESG (environmental, social, and corporate governance) and DEI (diversity, equity, and inclusion) on earnings calls by 31% from the same period last year.

Financial research platform AlphaSense reported that the decline of such mentions between April 1 to June 5 by companies represented the largest such year-over-year decline and the fifth straight quarter of year-over-year plunges, according to The Wall Street Journal.

“The easiest thing to do is just to stay out of the conversation and emphasize other facets of business that are going to be perceived as less controversial and more core to the traditional metrics of the business,” Jason Jay, senior lecturer of sustainability at Massachusetts Institute of Technology, told the Journal.

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